Are you looking for ways to rank your website to the top positions of Google? It’s a great idea, as Google is hands down the most popular search engine on the planet. The good news is that there are many ways to increase your rankings there, or in other words, to increase your domain authority (DA). It will almost always require hiring a team of experts in SEO (search engine optimization) to make it happen for you, but with everything else on your plate as a business owner, rest assured it would be a worthy investment.
More good news: we are zö SEO and we specialize in all things domain authority! We can help your website rank amongst the high DA domains. However, if you want to know how to increase domain authority on your own before deciding to hand the job over to us, or you want to check website domain authority, you are going to need a few tips. In this blog post, we provide guidance for getting you on your way to maximizing your website’s reach by increasing your domain authority.
What is Domain Authority (DA)?
Domain authority (DA) is a metric used to measure the strength of a website’s presence on the internet. Increasing Domain Authority (DA) is an essential part of any successful website. A higher DA can help websites rank higher in search engine results, reach more potential customers, and ultimately increase revenue.
The measurement of strength for a website’s ranking ranges from one to 100, with higher scores indicating a greater ability for a domain to rank well in search engine results. A domain’s DA score is based on factors such as high authority links, the age and size of its content base and other indicators of relevance.
What is a Good Domain Authority Score?
Having a good domain authority score is essential for a successful website. A higher DA score correlates with higher rankings in SERPs, which means improved organic visibility and more potential for organic traffic. For instance, well-established and well-known sites like Google or Microsoft maintain a score of 95-100. These are considered high DA domains. On the other hand, if your website is new, expect to see a score of between 10-20. It’s not a bad thing, it’s just how it is and you have every opportunity to work on it and start rising to the top of Google searches.
For most websites, a score between 40 and 50 is considered to be good; and it can usually be further improved by applying various SEO tactics like effective keyword optimization, link building, and content marketing. Having an understanding of these SEO tactics can prove tremendously useful when it comes to improving your website’s performance in the SERPs.
Factors that Affect Your Domain Authority Score
Domain authority is an important metric when considering the overall visibility of your website and should not be overlooked as part of a solid content marketing strategy. There are many factors that affect DA score but the top three are:
- Keyword Optimization
- Authority Link Building
- Content Marketing
Utilizing keyword optimization to increase your domain authority is an invaluable tool for website owners or content creators. Taking the time to research potential keywords and their prevalence on the web can help you find a few keywords that are not overused, yet still relevant to your content. Once the proper keywords have been determined, slightly varying terms of those words can be created in order to broaden searchability and create backlinks which ultimately strengthens your domain authority. Working key phrases into the web pages, SEO tags, and titles of your content creates additional pathways to draw viewers in.
Creating and maintaining internal links from one page on your site to another will help search engine bots better understand how your content is related, allowing them to index pages more quickly and increase the rate at which domain authority goes up. Also, having external links pointing back to your site will help increase credibility and indicate that other websites treat your website as an authoritative source of information. Implementing an authority link building strategy will ensure that you are getting the most out of each one and achieving a higher domain authority in the process.
Link-Worthy Quality Content
You want your content to be link-worthy and filled with powerful keywords! But besides that, by creating valuable, trustworthy content and delivering it to the right audience, the more your content will be shared with others. This popularity increases your chances of getting backlinks from high-authority sites which in turn boosts your root domain. Content marketing also allows potential customers to become familiar with your brand while they evaluate their options in the market. With strategically-created and easily accessible content, businesses can better position themselves as thought leaders in their fields, further reinforce their reputation as superior service providers or products, and ultimately increase visibility to drive traffic and purchases. So don’t neglect content marketing; it is essential for upping your domain authority!
Who to turn to when it’s all just too much on your own?
Now that you know how to increase domain authority we want to know – do you think you are up for the task? Do you now know how to check website domain authority? How about how to obtain high authority links? If you’re serious about wanting to increase your website’s domain authority and organic traffic, but you aren’t sure you can take it all on yourself, then you need to contact us at zö SEO. We are the leading experts in the field and can help you make all the necessary changes to your website so that it conforms with Google’s standards and starts ranking higher on SERPs. Don’t wait any longer, reach out to us today and see how we can help you take your business to the next level.