Latest SEO and Advertising Trends

When you are running a business, it’s important to stay ahead of SEO’s latest trends in marketing and advertising. Why? Because the better your website ranks on search engines, the more likely people are to find you. And the more people who find you, the more customers you’re likely to have.

Luckily, we’re here to help. zö SEO has an entire library of SEO information, but in this blog post, we’ll go over some of these latest SEO trends so you can make sure your website is as visible as possible. So whether you’re just getting started in online marketing or you’re looking for ways to improve your results, read on for some juicy info!

What Are the Latest Trends in Advertising?

The ever-changing landscape of advertising can be exhausting to keep up with, but it’s important to stay on top of it if you want your business to be successful. Here are a few of the latest trends in SEO according to The Search Engine Journal that you should be aware of:

Latest Trends in SEO 2022:

User Intent

A relatively new concept in the world of SEO, but one that is quickly gaining traction, ‘user intent’ refers to the purpose behind a user’s search query. For example, someone who searches for “how to change a tire” is likely looking for instructions, while someone who searches for “tire sale” is probably looking to make a purchase. By understanding and catering to user intent, you can ensure that your website is always providing visitors with the information they’re looking for. You’ll also be participating in SEO best practices 2022.

Content Quality

In the past, SEO was primarily focused on keyword density and optimizing titles and meta descriptions. However, Google’s algorithms have become much more sophisticated, and they now place a greater emphasis on the quality of content. As a result, businesses must ensure that their website contains well-written, original content that is relevant to their target audience. By producing high-quality content, businesses can signal to Google that their website is worth displaying in search results. In turn, this can lead to increased traffic and exposure for your business.

Localization and Diversity of SERPs

One of the latest SEO trends has to do with Search Engine Results Pages (SERPs). In fact, it’s all about localization and diversity in SERP design these days! Localization refers to the idea that users should be presented with results that are relevant to their location. Diversity, on the other hand, refers to the idea that users should be presented with a variety of different types of results when they perform a search. This trend towards localization and diversity is designed to provide users with a more comprehensive and useful experience when they use search engines. So be sure that your website is optimized for visibility in today’s evolving SERP landscape.


Consumers are becoming more aware of the impact their choices have on the environment. Sustainable shopping habits are a response to this heightened awareness, and they are becoming an increasingly popular item in SEO as a result. You see, search engines are taking notice of this trend and are beginning to feature results that reflect sustainable practices. This is good news for businesses that have made an effort to adopt sustainable policies, as they are likely to experience an increase in traffic and customers. As more people adopt sustainable shopping habits, it is likely that search engines will continue to prioritize these results, making it easier for everyone to find and support businesses that share their values.

Artificial Intelligence

Automation is also one of the latest trends in marketing and advertising. This is because AI has been recognized as having the potential to revolutionize the way we optimize and target content for search engines – with minimal input from humans. This can save businesses a lot of time and money, while also helping to ensure that their website is always optimized for the latest algorithms. Automation is just one of the many exciting trends in SEO, and it’s one that all businesses should keep an eye on. Who knows? Automation might just be the key to taking your business’s SEO game to the next level.

Images and Visual Content

Search engines are increasingly placing emphasis on visual content, so it’s important to make sure that your website includes high-quality images that are relevant to your content. Including captions and alt text is important as it can help search engines to understand your images and index them properly. With the right approach, images can be a powerful tool for improving your website’s SEO. So don’t be afraid to experiment and see what works best for you.


As anyone who has ever tried to use a website on their mobile phone can attest, not all websites are created equal when it comes to mobile-friendliness. In the past, many websites were designed primarily for desktop users and simply scaled down for mobile devices. However, this often resulted in a poor user experience, with tiny text and menus that were difficult to navigate. As a result, mobile-friendliness has become another one of the latest trends in SEO. By keeping up with this trend, businesses can ensure that their website is visible to the widest possible audience.

E-A-T Content

Google has always been interested in providing its users with high-quality results, and E-A-T content is a new guideline that Google is using to ensure that the information you’re providing is reliable and trustworthy. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s becoming increasingly important for content to meet all three criteria. By following these guidelines, you can be sure that your content will meet Google’s E-A-T standards and improve your SEO.


Last but not least, IndexNow is another one of the latest trends in SEO 2022. It’s a hot new service that allows you to get your website indexed by Google and other major search engines within 24 hours. That’s amazing, considering that it usually takes weeks or even months for a new website to be indexed by search engines. IndexNow is available for a free trial, so why not try it out and see how it can help your website get the exposure it deserves?

zö SEO is Staying Ahead of the Curve

The constantly changing digital marketing landscape can be difficult to keep up with, but at zö SEO, we are dedicated to staying ahead of the curve. We’re committed to providing our clients with the most effective and cutting-edge SEO advertising strategies available. If you want to stay ahead of your competition or find out more about SEO best practices 2022, contact us today and let us help you reach your business goals. Thanks for reading!